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Potato Chips Market in Pakistan
Potato Chips Market in Pakistan

potato

The Increasing Potato Production
When Pakistan established its independence in 1947, potato cultivation area in this country were just a few thousand hectares and the total annual output was less than thrity thousand tonnes. But since then, potato has become the country’s fastest growing staple food crop. In 2013 potato was cultivated over an area of 172000 hectares and 3,767,200 tonnes of potato were harvested in Pakistan, accounting for 1% share of the world, and ranking 20 in the world. In addition to meet domestic demand, surplus potatoes are for export. They are mainly exported to Dubai, Malaysia, Sri Lanka, Indonesia, Singapore and Iran. In 2009-2010, 245,329 million kg potato was exported to above mentioned countries.
Almost Year-Round Production
Potatoes are cultivated in different geographical locations in different seasons, which include spring, summer and autumn. The major growing seasons and districts are listed below.

Growing  Season Planting  Time Harvesting  Time Production Share Main Growing Districts
Spring Jan-Feb April-May 07-10 % Balochistan and KPK province
Summer March-May August-Oct 15-20 % Northern hilly areas and Azad Jammu and Kashmir
Autumn Sept-Oct Jan-Feb 70-75 % Punjab

Wide Planting Area
The main potato producing districts are as follows:
Punjab: Okara, Sahiwal, Pakpattan, Sialkot, Kasur, Jhang & Lahore.,
KPK: Nowshera, Mardan, Swat, Dir & Mansehra.
Balochistan: Killa Saifullah, Kalat & Pishin., Sindh: Khairpur & Shikarpur.
Rich Potato Varieties
In Pakistan both white and red skinned potato varieties are cultivated, while red skinned are mostly liked by consumers. Red skin varieties include desiree, asterix, lady roseta, krouda, rodeo, cardinal, ultimas, lal-e-faisal, simphonia. While white skin varieties include diamant, santana, ajax, patrones, multa and sante. The white skin varieties are cultivated commercially.

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Increasing Demand Of Potato Chips In Pakistan
Annual intake of the potato is around 11 kg per capita in Pakistan. In 2004, very little potatoes are processed into potato chips. But the potato chips market in Pakistan increased at a compound annual growth rate of 11.6% between 2004 and 2009 because the government encouraged farmers to plant the varieties suitable for making potato chips. And the growth is continue during last few years.
Potato Chips Processing Equipment
Small scale potato chips production line is recommended for Pakistan market. Of the three capacity usually available, 30kg/h, 60kg/h, 150kg/h, the second one is best selling. The line involves eight machines from potato washing to potato chips packing. If you want special capacity, we can make it for you.

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